Oct/Nov Ozcetera - © Oz Magazine, 2011
“A Touch of Coke”
In celebration of the 125th anniversary of The Coca-Cola Company, Craig Miller Productions developed an iPad Touch Screen technology for two traveling global museum exhibits. The exhibits were conceived, designed and produced by Gary Lee Super of Gary Lee Super Associates, Inc. The exhibits are currently touring Singapore and Turkey.
Each exhibit consists of five mobile museum cases containing artifacts drawn from the archives of the iconic soft drink manufacturer. The Coca-Cola Company wanted to display as many artifacts as possible, but space inside the cases was at a premium. The company needed a space effective option that was more engaging than the traditional museum exhibit labels.
Craig Miller Productions developed the solution: a commercial iPad application with on-board videos and website for each of the five museum cases. The displays also feature 17-inch flat screens with historical video programs developed by Craig Miller Productions. The exhibits took approximately six weeks to develop.
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“Start Up Camp Atlanta”
Games & Apps, in partnership with Semantic Seed, the Advanced Technology Development Center (ATDC), and the Georgia Entertainment Media Work Ready Region, held the first ever Startup Camp Atlanta – Games & Apps in Atlanta in August. The event showcased Atlanta’s thriving digital media industry.
Designed to advance the local game and app development industry the Startup Camp teaches business startups how to move into the business of mobile gaming by highlighting three different segments: mobile & app developers; game artists, writers, and musicians; and venture and angel investors, experts and leaders. It is also a mobile games and apps competition focused on design, software development and product development. Developers had 60 to 90 seconds to present ideas for mobile games or apps. Teams formed around those ideas as they spent the weekend getting advice from professional mentors and investors, building a proof of concept, demo, or even a finished product.
The first event was held at ATDC in Georgia Tech’s Technology Square Centergy campus in Midtown Atlanta, the center of a dynamic community of technology-based start-up companies, investors, service providers and the Technology Association of Georgia. Games may be fun, but, “There’s a serious purpose – and that is to publicize the importance of mobile entertainment and digital distribution, and to encourage more investment and development in this vital economic sector,” says Jesse Lindsley, President of IGDA Atlanta and CEO of Thrust Interactive.
http://atlanta.startupcamper.com/
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“PC&E Gears Up”
PC&E’s three new Codex ARRIRAW on board recorders deliver images that are uncompressed and uncompromised, making them the perfect choice for high-end cinematic applications. The twelve 256GB data packs record up to 25 minutes each and the Codex transfer station can deliver footage in a variety of file formats for post production. Also available: a download cart including a Mac tower to deliver files to your RAID drives faster than real time.
PC&E now carries the hard to find Sprayoff Mini and Sprayoff Micro rain deflectors. The mini is the size of a 6.6x6.6 filter tray and fits into your LMB-4 or MB-14 mattebox. The Micro is the size of a 4x5.65 tray and will fit into an MB-19, MB-18, LMB-5 or LMB-15.
Acquiring more Litepanel 1x1 LED lights, PC&E outfitted them with Anton Bauer back plates that accept Anton Bauer Gold-Mount Batteries. This gives about an hour of runtime from an Anton Bauer Dionic 90 battery. Also updated: the Honda 6500is generators with a 60amp Bates plug and a 60amp breaker. You can now fire a 5K or even a 4K HMI off this small genny.
In the camera department, PC&E added the RCU-4 as an option for their Alexa. The Remote Control Unit RCU-4 is a compact and robust cabled remote. It has the exact same layout, display, buttons and other interface elements as the ALEXA cameras, and all settings that can be made on the cameras can also be made remotely from the RCU-4. They also added new 24” monitors to their inventory. The Flanders Scientific, Inc. LM-2461W is a 24”, 10bit, Multi-Format LCD monitor with 3Gbps/HD/SD-SDI, component (YPbPr/RGB), composite, and DVI-I Inputs. This is one of the best monitors on the market and Flanders Scientific is a local company based in Suwanee, Ga.
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“STEPHEN LOUDERMILK WINS PRSA|GA’S CHAPTER CHAMPION AWARD”
Stephen Loudermilk has been awarded the Georgia Chapter’s Chapter Champion award in recognition of his outstanding volunteer work for the chapter. Loudermilk is global marketing director for Optelian, an international technology company focused on next-generation optical networking systems with a U.S. headquarters in Marietta, Ga.
Loudermilk is a graduate of Boston University where he earned a Bachelor of Arts degree in journalism. “I became involved with the Georgia Chapter of PRSA for the opportunity to build a network of trusted PR professionals and enhance my professional development,” Loudermilk said. “In addition, it has given me the opportunity to volunteer and serve on various Special Interest Group (SIG) committees including co-chairing the Technology SIG, which aims to foster excellence across Atlanta’s thriving technology PR community. I also actively promote PRSA|GA by serving on the Social Media committee.”
Prior to his current position, Loudermilk led Alcatel-Lucent’s global media, analyst relations and social media communications program. He is also active in other Atlanta-based professional development groups, including the Technology Association of Georgia (TAG) and the MIT Enterprise Forum.
Loudermilk is being honored for his volunteer service to PRSA-GA. He’s been involved with the Technology SIG for three years and has served as co-chair the past two years. In addition, he has been a member of PRSA|GA’s Social Media Committee since its beginning in 2010; is active in the PRSA Southeast District as a board member, and serves the PRSA National Tech Section as secretary.
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“Movie Mania at Bottle Bar”
Actress Jessica Lindsay could be seen strutting her stuff on location at the filming of a few scenes from the upcoming independent film, No Honor. Atlanta producer Tony Voorhees is taking advantage of the new film incentives being offered in Georgia. In an effort to showcase the highlights of the city, in addition to celebrating many of the area’s popular bars and restaurants, Voorhees’ film travels all over the Atlanta, including south to parts of Griffin, in the center of the City at Oakland Cemetery, and as far north as pockets of flashy upscale neighborhoods in Alpharetta. The screenplay was adapted by Michael Harper, another Atlantan, whose own film recently won best runner up at the Pasadena Action Film Festival in California. No Honor, written by Voorhees and based on true events, has a Tarantino feel with a Scorsese edge to it. The actors are feisty and have great chemistry and with the Rob Rainey Video Inc. team heading up the film work, the movie promises to be a gem!
Post production will be handled by Rocket Post, Atlanta’s newest editorial and sound facility owned by director Spencer Adams. One of Atlanta’s character actors, Michael Cole of Professional Actors Studio provided acting coaching for many of the actors in the film.
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“Cutters Form User Group”
Atlanta Cutters is a non-application centric user groups for all working in the post biz: editors, designers, sound engineers, animators and web or format engineers. Atlanta Cutters kicked off with a presentation of the Four A’s, (Apple, Adobe, Autodesk and Avid). Also featured was digital storage and archiving with platinum sponsor Small Tree Communications. Atlanta Cutters was founded by Walter Biscardi, Jr. (Biscardi Creative Media), Dan Daube (Turner Studios), Kris Merkel (Independent Artist) and Clay Asbury (Apple / Adobe Certified Trainer).
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“This American Land”
This American Land airs on PBS stations for viewers who care about important issues affecting America’s natural landscapes, waters and wildlife. This American Land is produced by Environment News Trust (ENT), a non-profit company that has produced and released hundreds of environmental news stories for an international broadcast and Internet audience since 2004. ENT was founded by award-winning television correspondent Gary Strieker, who reported for 20 years with CNN as a bureau chief and global environmental correspondent.
Atlantan Walter Biscardi of Biscardi Creative Media is the managing producer for the series. BCM is also providing post services for the series.
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“Where Credit is Due”
Independent Atlanta ad agency, breensmith, recently completed work to launch Equifax Complete, a new product that combines credit monitoring and identity protection. The offbeat TV and social media effort revolves around a half-cop, half-accountant character Edwin, that isn’t afraid to mix it up while educating the public on the importance of credit monitoring and identity protection. The over-the-top character munches on half-donut, half-bagels, adorns a bulletproof vest with a pocket protector, and threatens to calcutaze viewers with his half-calculator and half-Taser – all in the name of credit monitoring and identity protection.
The national TV buy and social media push helped Equifax reach its quarterly sales goals. And in just two weeks, Edwin grabbed nearly 8,000 followers on Facebook. The TV spots have been featured in Shoot Magazine, Bestads and more.
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“Blow Out the Candle!”
The Ephelis Agency is one year old! The public relations, event production and talent agency is based in Atlanta, Ga.
“Speaking of Birthdays …”
Creative Kaleidoscope is celebrating its third year with a new look, website, and focus. The company has recently undergone changes in order to better provide creative solutions for the Spanish needs of their clients. Karenlie Riddering, owner of Creative Kaleidoscope commented that, “We were experiencing such a high demand for translating and interpreting, we decided to work in our strength zone and focus solely on Spanish communication services.” The company has been partnering with video production companies, like Projections, Inc. who offer clients corporate videos in both languages, and also need Spanish-speaking talent for the videos. They have also been working closely with law firms who have a high demand for certified court interpreters, music producers seeking song translations, and other companies eager to market to Latinos.
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“Company 3 Opens in Atlanta”
Billy Gabor, Colorist for Company 3
Award-winning post production house Company 3 has launched a new location in Atlanta. Housed in sister company RIOT’s facility, Company 3 offers the same high level of artistry, creativity and technology associated with Company 3 in Los Angeles and New York, with services ranging from dailies and non-linear color grading to digital intermediate (DI) for commercials, episodic television and feature films.
The new Company 3 location, part of Deluxe’s creative services group, a close-knit group of facilities overseen by Stefan Sonnenfeld that includes Beast, EFILM, Method Studios, RIOT and Rushes, leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. The resident colorist for the new location is Company 3’s own Billy Gabor. A graduate of the Film School at Georgia State University, Gabor started his career in the south, rebuilding telecines and remastering films for Turner Classic Movies before moving on to Los Angeles and New York. “It’s exciting to come back to Atlanta where I started my career and help extend the Company 3 footprint,” said Gabor. “This new location strengthens both Company 3 and RIOT. Georgia’s tax incentives to production companies and a diverse market make Atlanta a great place to be.” Recently, Gabor has worked on campaigns for Allstate (which won AICP 2011 Creative Excellence), Febreze (which won a Cannes Lions Silver Award), Google (shortlisted in four 2011 AICP Show categories: Visual Style, Production, Production Design and Agency Art Direction.) and Duracell (for the 2012 Olympics) as well a short film for the Grammy-winning band Arcade Fire.
Company 3 is a wholly owned subsidiary of Deluxe Entertainment Services Group Inc., which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.
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“Short Selected”
Writer/director Leslie Lugosi’s short film, “LISTEN,” is an official selection for the 8th Annual Dixie Film Festival in Athens, Ga. “LISTEN” is a story about war and it’s hidden memories highlighting Post Traumatic Stress Disorder (PTSD). It was shot in Canton, Ga. and features local talent from Atlanta and the surrounding area’s. Lugosi’s father served in Vietnam as a tank commander and suffered from PTSD later in life. “LISTEN” has been featured on 11Alive News WXIA Atlanta, and also in the Marietta Daily Journal and the Cherokee Tribune. Gerald Edwards, a retired Master Sgt. and Vietnam veteran, served as military advisor. The short also featured recordings from the Medevac Angels of Mercy Crew.
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“It’s All New at EOS”
Top: Bonyetta Kits, Bottom: Stacey Rosen 
New space, new clients and new hires for EOS Marketing and Communications. The new office, on the top floor of the 3405 Piedmont building, was selected for its open spaces, walkability to neighboring café’s and an ancient, majestic oak just outside the floor-to-ceiling windows that wrap around the private offices and conference room. The most important factor, however, was an expanse of space that will be the heart of the agency known as the “Collaboration Center”, offering bar-height tables for 8 surrounded by 23-feet of five-foot tall porcelain, magnetic writing boards. New clients include Accord Services, HD Supply and Millbridge.
Stacey Rosen, a marketing manager with over six years’ experience, joined EOS focusing her account management expertise on EOS’ work for The Coca-Cola Company, The Coca-Cola Africa Foundation (RAIN), American Tombow, and Reynolds Signature Communities. With other agencies, Rosen served accounts including BMW North America, MINI Cooper, Publix Super Markets, South University, and the Florida Panthers. She is a graduate of the University of Florida with a degree in advertising.
Bonyetta Kitts has also joined the firm after working as a consultant for the agency. A University of Georgia graduate in speech communication with a Master’s of Science in sports administration from Georgia State, Kitts will leverage her sports marketing expertise for EOS’ clients including The Dogwood Invitational at Atlanta’s historic Druid Hills Golf Club.
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“Evelyn & Company”
Want to know the scoop? The “Soap Sultress,” Evelyn Mims dishes it out every Monday morning on 11 Alive Morning News’ “Atlanta and Company.” If you haven’t got a clue about what’s going on in Atlanta, catch Evelyn’s “Mims The Word,” every Friday morning on “Wake Up with CHESLEY.” She reveals the latest on entertainment news and community calendar of events. Mims works as Associate Producer and Community Relations Specialist.
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“Cinefilm is Mission Critical”
This month the world watched the landing of Atlantis as NASA’s Space Shuttle Missions came to an end after 30 successful years in space. While crews in Florida and Houston were saddened to see the end of an era, so was the team at CineFilm Lab in Atlanta. For the past five years CineFilm handled all the film processing and transfer services for the NASA Imaging teams. “We were proud to be part of the ‘space team’”, boasts Jim Ogburn, General Manager, “as we were a small part of history in space. It was an honor to be selected to manage this very important part of the Shuttle Program.”
NASA stages over 60 cameras in both 35mm and 16mm on the ground and in the air to film all Shuttle Missions. These images include high-speed close-up cameras monitoring the firing of the huge booster engines and the separation of the fuel tanks as well as ground positions that follow the lift off down range. All of this negative must be back to the Cape in 24 hours for detailed analysis. “We have crews on stand-bye for each launch,” explains Lab Manager Tony Bifano, “and the negative is flown in private planes to Peachtree-DeKalb Airport. From there our team processes over 30,000 feet of motion picture film. We are the only film lab between NY and LA that can make positive film prints for the mission team to analyze. Original requirements called for three prints of all the material to ship to Houston, Huntsville, and Cape Kennedy within 24 hours. We work around the clock to meet their deadlines.”
The quality and resolution of 35mm film is required in order to analyze any issues of debris that falls off during launch that could affect the safety of the crew. The film is also transferred to HD data files. CineFilm Colorist Ron Anderson is probably the first person to see any issues during the telecine process. “While my usual job is to make commercials and feature films have just the right ‘artistic color look’,” remarks Anderson in the Spirit/DaVinci suite that looks like a miniature control room of monitors and panels, “NASA wants a very technical, flat exposure, with crisp details to detect any small particles that could affect the mission.”
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“What Y Did This Summer”
Ypartnership, America’s expert in travel, leisure, and entertainment marketing, recently tapped Mountain View Group to produce television and web spot campaigns for two of their clients.
Stephen Pruitt, Principal and Executive Producer at MVG, led a three-day RED shoot for Barcelo Hotels and Resorts. Directed by Tom Gliserman, the shoot was done at a brand new property in Punta Cana in the Dominican Republic. Hurricane Irene provided plenty of wind and torrential rain for three days of prep, but kindly relented as shooting began and was completed, resulting in a :15, :30 and :60 spot.
For Indiana Live!, a veritable army of cast and crew descended on the entertainment complex to feature its top notch food, sizzling entertainment, and winning casino. MVG produced three :30 spots, each one following a different character as they dance, dine, and win during “a night at the casino.” Pruitt and Gliserman teamed up again on the production side, assisted by a talented creative and technical crew. Leading the Ypartnership team was executive creative director Rob DeLuke, creative director Mark Sunderland, and account executives Summer Wright and Kathy Fordham.
Raytheon Company, a leader in defense and aerospace systems, selected Mountain View Group to create a three-and-a-half-minute promotional video for their Radar Enterprise Solutions. Led by executive producer Pruitt and producer Kris Johnson, the Mountain View Group team interviewed key players at Raytheon and created a high-level piece presenting the diverse capabilities of their radar technologies.
The Coca-Cola Company tapped MVG to create a video for the 2011 World Economic Forum in Davos, Switzerland that would feature a compilation of some of the key partnerships, contributions and initiatives of Coca-Cola centered on sustainability. In the six-week production schedule, the Mountain View Group team travelled to multiple cities to interview world thought leaders such as Madeline Albright as they discussed how their partnerships with Coca-Cola help citizens around the globe. The eight-minute video, which combine the interviews with footage sourced from Coca-Cola partners and a custom-made graphics treatment, were well-received at Davos, and Muhtar Kent, Coca-Cola chairman and CEO, showed the video at the next board meeting.
Mountain View Group was selected by GE Energy to produce a two-minute internal communications video explaining the company’s diverse global operations. Executive producer/principal Thom Gonyeau and producer Simon Umlauf struck upon a memorable solution for the piece, using a graphic facilitator to sketch descriptive scenes on a whiteboard and then sped up the action to accompany the narration as it explained how GE Energy creates and connects across the globe.