Atlanta –based UP TV has launched a multi-platform campaign, UPLIFT SOMEONE Stand UP Against Bullying to raise awareness about bullying prevention tactics. The campaign, part of UP's widely acclaimed UPLIFT SOMEONE pro-social initiative was developed to support October as National Bullying Prevention Month. The initiative marks the first time the network has enlisted talent from its original series and movies in a PSA effort. The campaign kicked off on October 5, 2015, which has been designated as Blue Shirt World Day of Bullying Prevention.
Wendy McCoy, SVP, marketing UP, said, "As one of media's leading family entertainment brands, we believe we have a responsibility to help families navigate the many challenges that life throws at them, and also to recognize those who pay it forward by doing good deeds for others.” Elements of UP's Stand UP Against Bullying campaign include:
Talent PSAs - Stars from UP’s original series and movies participate in anti-bullying public service announcements that ran on-air and online throughout October. Participating talent includes Luke Perry, star of the UP original movie Welcome Home and special guest star on the UP original series Ties That Bind; Ties That Bind stars Kelli Williams, Jonathan Scarfe, Dion Johnstone and Rhys Matthew Bond; members of the Bates family from the series Bringing Up Bates; Troy Dunn from Last Hope with Troy Dunn; Kim and Penn Holderness of The Holderness Family and creators of wildly popular viral videos; and Jo Frost, host of the series Jo Frost: Nanny on Tour, which will premiere in 2016.
Anti-Bullying UPLIFT SOMEONE Video – An engaging video produced by UP that delivers the anti-bullying message to kids, teens and parents. The video was released through digital and social media platforms.
The UP Bug - UP's on-air logo was orange in October, reflecting solidarity with the National Bullying Prevention Center's Unity Day on October 21.
Anti-Bullying Tips – A list of anti-bullying tips for parents, teen and kids was available on the network web site throughout the month.
Network Talent – Network talent also participated in Blue Shirt World Day of Bullying Prevention as part of the kick-off.