KPKinteractive Wins With People of Forestry
Atlanta-based video production and marketing firm, KPKinteractive, has won three awards for its creation and distribution of the first video marketing campaign for the Southern Group of State Foresters (SGSF) called People of Forestry.
The firm created the 14-video series after winning a bid distributed regionally to six southern video production companies.
KPKinteractive’s recent recognitions include two Bronze Telly Awards in the Branded Content and Motivational Video categories as well as a Public Relations Society of America (PRSA) Bronze Anvil Achievement Award for the social media distribution of the series. Bronze Anvils are PRSA’s salute to the tactics that support PR and marketing initiatives, including press releases, videos, and social media campaigns. According to PRSA, only 82 organizations out of 525 entries were selected by the Bronze Anvil Judges as winners, signifying the high standards applied by the judges in their evaluation process.
Wendy Burnett, public relations director for the Georgia Forestry Commission and SGSF video campaign production liaison, said, "SGSF continues to garner huge accolades for this project and is extremely proud of it – we appreciate KPKinteractive for taking our little idea and turning it into a really nice production! They worked very independently and well to take us from concept to production to hitting our targets with an award-winning social media campaign." The SGSF production team consisted of five Atlantans: project manager Charles Salter, director/co-producer Karin Pendley Koser, director of photography Arthur Thompson, PA and video editor Rob Bellury, and logistics and social media coordinator Solyee Kim.
“Our crew logged many thousands of road and air miles from Texas to Virginia and six states in between, spending long days to capture sunrises, sunsets and interviews in some glorious places none of us had ever been,” said Pendley Koser. “To a person, every forester we met was unique and wonderful in their own way. It was eye opening to see what goes into conserving, maintaining and protecting the forests of the South, which are extremely important to our region and world. We’re honored to win the awards we did, but mostly to spotlight the terrific foresters we met, along with their hard work.
”KPKinteractive’s approach for the 14 videos made for SGSF, funded by a grant from the USDA, was to combine a series of stunning aerial and on-the-ground scenics of southern forests with documentary style footage of the daily lives of nine hard-working forestry professionals. "Our southern region has many passionate, committed foresters, firefighters and landowners. Through this People of Forestry video project, we are proud to continue to showcase some of the industry's top working professionals,” said Joe Fox, SGSF chair and Arkansas state forester. “The project spotlights the many economic, environmental, ecological, health and social benefits of our abundant forests and why greater awareness is needed to sustain them far into the future."