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Sandbox VR Coming To The Interlock



With ten locations in the United States and 16 worldwide, Sandbox VR is thriving in the virtual reality entertainment world. Now, their sights are set on Georgia with the recent announcement of plans to turn a 5,500 square-foot space at The Interlock in West Midtown into their seventeenth venue.


A trip to Sandbox features a truly unique blend of full-body motion capture and VR technology to create an immersive gaming experience. Equipped with a VR headset, haptic vest, backpack, and motion sensors on their wrists and ankles, players can choose anyone and anywhere in a state-of-the-art virtual world. They can free-roam various realms alongside friends and complete missions such as a family expedition in the Star Trek universe or hunting zombies in an abandoned mansion.


“We've been getting a lot of requests to open a store in Atlanta. We focused on West Midtown due to the popularity of the restaurants, nightclubs, and destination fashion/home furnishings. We also work to be located in close proximity to office and tech companies for corporate events,” said the global vice president of real estate for Sandbox VR, David Friedman.


As Sandbox continues to experience exponential growth in the industry, they have created tremendous in-house experiences such as Deadwood Mansion and Curse of Davy Jones to go along with their licensed centerpiece, Star Trek Discovery. They have no intentions of slowing down either since the gaming and entertainment space revolves around constant innovation.


The VR entertainment space is expected to open during the third quarter of 2022 at the $450 million development project that is The Interlock, which features entertainment, dining, outdoor ammenities, and apartments!


The Interlock is an amazing partner; it’s located in one of the hottest entertainment areas in Atlanta, so we wanted to get in there,” said the senior vice president of stores for Sandbox VR, Aylang Lou. “We were looking for a synergistic center and what we know about The Interlock speaks to our current consumer and our future consumer."

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